Wine Enthusiast Announcement Combining Their Catalog and Magazine Business
Photos ©Michael Kelly
Last week I attended the announcement of Wine Enthusiast combining their two separate businesses at an evening celebration. It was held at Louis M. Martini Winery in Saint Helena, California. The well-known Wine Enthusiast Catalog representing their commerce side reaching millions of consumers via direct mail and various other means combined with Wine Enthusiast magazine. The magazine is an award winning print publication featuring wine news, food trends and does over 25,000 wine ratings annually. The new entity will be as proclaimed by CEO Adam Strum, the indisputable hub for everything wine. It further reiterated the company’s mission statement “We Bring Wine to Life”. Below Jacqueline Strum, President providing details on the merger to the attendees with Gallo family nearby.
Photo ©Michael Kelly
This was co-sponsored with The Gallo Family Vineyards a $5 billion family run business. They are the USA’s largest wine producer, owning several different wineries such as Martini, MacMurray Estate Vineyards, Mirassou, Orin Swift, Talbott Vineyards, and William Hill Estate, along with highly acclaimed imports, such as Alamos, Brancaia, La Marca, Las Rocas, Martín Códax, Whitehaven, and LUX Wines, importers of Allegrini, Argiano, Jermann, Pieropan and Renato Ratti. In total 75 million cases were sold last year.
Photos ©Michael Kelly
Some excellent wines and appetizers greeted the guests and the facility definitely provided a “top drawer” event for the attendees. Besides Louis M Martini Winery pouring some of the better wines and even a Magnum of their Cabernet Sauvignon, winemaker Mark Williams was gracious in serving guests their special “Stagecoach” Cabernet Sauvignon.
Sláinte,
Michael
California Wines & Wineries 